"AT&T End Tag"
Brian Gossett and I were approached by BBDO to pitch on an end tag animation that would accompany a live action spot directed by Mike Mills for the Olympics. We pitched these 3 concepts as well as mood boards with written treatments for our direction. We were awarded the job but in the end the client chose to go with a still frame logo page which felt the most suitable for the spot. Our animation was later used at the end of a long product demo produced by DIGITAL KITCHEN. The client liked our direction so much we were then commissioned to do a poster promoting the Jawbone Earpiece for in-store display at AT&T stores Worldwide.
Brian Gossett and I were approached by BBDO to pitch on an end tag animation that would accompany a live action spot directed by Mike Mills for the Olympics. We pitched these 3 concepts as well as mood boards with written treatments for our direction. We were awarded the job but in the end the client chose to go with a still frame logo page which felt the most suitable for the spot. Our animation was later used at the end of a long product demo produced by DIGITAL KITCHEN. The client liked our direction so much we were then commissioned to do a poster promoting the Jawbone Earpiece for in-store display at AT&T stores Worldwide.